Case Studies

Managed end-to-end marketing for 4 consecutive product launches that collectively raised $1.9M+ from 29,000+ backers in 14 months.

Built the marketing foundation for a growing medical practice that turned sporadic inquiries into a predictable patient pipeline.

Owned all PR and marketing execution across 4 properties for 3.5 years, serving as the central point of contact for all marketing activities.

Built the first email marketing strategy and infrastructure for a research-backed skincare brand, delivering the campaigns that established email as a revenue channel.

Designed the content and seasonal-campaign strategy that earned a Brooklyn home-goods brand its first national press coverage, in Cosmopolitan and Harper’s Bazaar.

Launched a social media growth strategy for a DTC wellness brand in the migraine relief space, achieving a 220% increase in organic traffic in a single month through targeted content and audience engagement.

Built the marketing foundation for a venture-backed SaaS startup through a $2.6M seed round, the most pivotal point of growth.

Developed the positioning, messaging, and content that introduced a functional-mushroom protein bar to a mainstream market with no category for it yet.

Designed a content strategy built around education and social proof, helping potential patients understand their treatment options and driving measurable growth in reach and visibility.

Launched the first-ever cold email campaign for a urology staffing company, fractional finance firm, achieving a 50% open rate to a cold list of hospital executives.