Pillowpia engaged me in June 2022. The brand had a distinctive aesthetic, a loyal wholesale base, and a strong female-founder story, but it had never broken into national press. The goal was straightforward: raise brand awareness and earn major national coverage, without a PR agency or a paid-placement budget. I owned content, social, email, and earned media. Instead of chasing one-off press hits, I built a marketing rhythm designed to make the brand consistently worth covering. At the center was a repeatable seasonal-campaign calendar anchored to cultural and retail moments like Women's History Month, Mother's Day, and Memorial Day. Every season had a clear hook, offer, and content plan rather than ad hoc posts. For Memorial Day, I tied a promotion (code MDAY25) directly to press outreach, giving editors a timely, specific reason to feature the brand. I also leaned into Pillowpia's biggest differentiator: its founder. A Mother's Day collaboration with the founder's own mother worked as a product and content story at once, and the Women's History Month campaign positioned Pillowpia as a women-founded brand. Alongside the seasonal work, I led the launch of the Monochrome Collection, a line inspired by vintage Italian cinema, and extended the brand onto TikTok to reach audiences beyond its established Instagram following. Every placement was repurposed into on-site content, turning earned media into owned assets that added SEO value and social proof. Each win built on the last. The work paid off in spring 2023, when Pillowpia landed its first national consumer press. The brand earned a dedicated callout in Harper's Bazaar's "35 Best Memorial Day Home Sales for Every Space," which told readers, "For interior design obsessives, this is the sale to hit," and the piece was syndicated to Yahoo Life. That coverage ran alongside a placement in Cosmopolitan's national Memorial Day sales guide, with supporting coverage in Tinybeans, Beauty News NYC, and Trendhunter. Beyond the placements, Pillowpia came away with a repeatable campaign system and a growing press archive: infrastructure that kept generating coverage and credibility after each individual push.