50% Open Rate on First-Ever B2B Cold Email Campaign
Launched the first-ever cold email campaign for a urology staffing company, fractional finance firm, achieving a 50% open rate to a cold list of hospital executives.
Introduction
VirtuCare helps rural hospitals build profitable outpatient urology service lines. They recruit board-certified urologists and place them in hospitals that can't fill the role on their own, pairing a remote urologist with a locally trained nurse practitioner to deliver specialty care, including surgery, inside the hospital's own facility.
Content
When VirtuCare brought me on, the CEO wanted to take marketing off his plate so he could focus on growing the business. He needed a marketing partner who could create the strategy, own the execution, and deliver results without his day-to-day involvement. I launched an email campaign for VirtuCare targeting a cold list of 700 hospital executives. My focus was earning attention from an audience that almost never opens cold outreach: I established a consistent schedule, created content for each email around a problem these executives face in their own hospitals rather than a pitch, and drafted subject lines designed to grab their attention. Across three consecutive sends, the newsletter campaign reached a 50% open rate, climbing from 37.3% to 41.6% to 49.6%. For a cold list, that is the kind of engagement most teams only see from a warm, opted-in audience.
Let's Work together
"I hired Jessica to take over marketing at VirtuCare and it's been one of the best decisions I've made. She's been an exceptional partner from day one and brings a level of ownership I rarely see in marketers. Jessica is proactive, thorough, and the quality of the work consistently exceeds my expectations. I would highly recommend her."
—Dr. Joe Pazona, CEO of VirtuCare