After working with two marketing agencies that didn't deliver, DermaMedics came to me with a straightforward goal: increase sales. They were operating without a clear email strategy, sending sporadic campaigns without a clear plan or understanding of what worked. DermaMedics needed a partner who understood both their brand and the skincare industry, and who could build an email strategy that would increase revenue. Over four months, I rebuilt the email channel from the ground up: segmented their list, established a consistent send cadence, and developed a content mix of education, product information, and engagement that kept their audience opening and buying. The proof came on Black Friday, when a single campaign generated $14,625 in revenue from a list of under 2,400 subscribers, accounting for 41% of the entire month's sales. The full holiday season delivered over $30,000 in email-attributed revenue. The campaign also drove a $215 average order value, well above the skincare industry norm, a direct result of an offer designed to encourage larger orders. An Easter campaign generated $17,952 in revenue from 111 orders, demonstrating that email had become a consistent revenue driver the brand could rely on throughout the year.