Marketing Consultant for $60M Student Housing Nonprofit
Owned all PR and marketing execution across 4 properties for 3.5 years, serving as the central point of contact for all marketing activities.
Introduction
College Housing Northwest (CHNW) is a nonprofit organization providing affordable housing for students in Portland, Oregon. As a 50-person organization with a unique mission serving the student population, they needed a marketing partner who could understand their complex organizational structure while delivering both strategic guidance and hands-on execution.
Content
CHNW lacked a cohesive PR and marketing strategy. They needed someone who could build their communications infrastructure from scratch while maintaining the flexibility to support various marketing initiatives across the organization. With multiple properties to fill and a mission-driven approach that required careful messaging, they needed a consultant who could quickly learn their business and become a true extension of their team. I started as their PR consultant, securing press coverage in notable Portland publications. That relationship evolved into a 3.5-year engagement as their fractional marketing manager across all 4 properties: The Gem, Goose Hollow, University District, and The Amy. I served as the central point of contact for all marketing execution, managing a creative agency, coordinating photo shoots, planning property launch events, writing press releases, and creating social media content that attracted prospective tenants.
Let's Work together
“Jessica was a great find for our growing 50-person organization. She has helped us build a PR plan from scratch and, while doing that, has helped us with other marketing-related initiatives. She’s a great collaborator; she really listens to what we’re trying to achieve and helps us get there. Jessica is equally competent in a strategy conversation as she is in writing and helping us implement our plan. She provides us much-needed organizational support, capturing what each of us agreed to do in meetings, providing us with well thought-out agendas and keeping us on schedule. We’ve gotten great value from Jessica and highly recommend her for companies looking for a great hands-on consultant and not large-scale PR firm. Jessica is truly a teammate; an integral part of our marketing-marcom-PR team.”
David Garnand, Executive Director of CHNW